STRATEGY
SALES & MARKETING
Alignment will drive B2B sales performance
Are you reaching a milestone in your growth strategy?
What we can do for you:
Better convince your targets
- Stand out from your competitors with a well thought-out marketing and sales plan.
- Facilitate customer acquisition with clear target segments in relation to your market (blue/red ocean).
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- Bring out the right arguments of your value proposition.
- Design relevant digital tools, aligned with your targets, conveying the right messages.
- Stand out from your competitors with a well thought-out marketing and competitive plan.
- Facilitate customer acquisition with clear target segments in relation to your market (blue/red ocean).
- Bring out the right arguments of your value proposition.
- Design relevant digital tools, aligned with your targets, conveying the right messages.
Better marketing
- Structure your commercial offer to make it understandable and efficient.
- Set up a commercial plan of attack towards your targets: direct customer, distributors, investors, etc.
- Optimize your commercial tools, in line with the expectations and the obstacles of your multiple targets.
- Select business performance indicators.
- Structure your commercial offer to make it understandable and efficient.
- Set up a commercial plan of attack towards your targets: direct customer, distributors, investors, etc.
- Optimize your commercial tools, in line with the expectations and the obstacles of your multiple targets.
- Select business performance indicators.
Develop yourself better
- Overcome a glass ceiling of turnover (plateau effect) with a strengths/weaknesses analysis and a series of recommendations.
- Prepare from a marketing and commercial point of view the transformation of your company: transmission, sale/repurchase.
- Overcome a glass ceiling of turnover (plateau effect) with a strengths/weaknesses analysis and a series of recommendations.
- Prepare from a marketing and commercial point of view the transformation of your company: transmission, sale/repurchase.
Client testimonial
"It's been a true collaboration that we've been able to establish since 2018 with the Markson team as we revamped our overall communications and marketing tools, with listening as a cornerstone. We continue to move forward together on new goals. "
Stéphane Burquier
Commercial Director & Partner - Resiliences
