{"id":933,"date":"2020-11-04T15:14:00","date_gmt":"2020-11-04T14:14:00","guid":{"rendered":"https:\/\/www.markson.fr\/blog-marketing-digital\/?p=933"},"modified":"2020-11-20T13:53:02","modified_gmt":"2020-11-20T12:53:02","slug":"chatbots-sur-messenger-les-5-regles-dor","status":"publish","type":"post","link":"https:\/\/www.markson.fr\/blog-marketing-digital\/chatbots-sur-messenger-les-5-regles-dor\/","title":{"rendered":"Chatbots sur Messenger : les 5 r\u00e8gles d&rsquo;or"},"content":{"rendered":"\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Pourquoi utiliser un chatbot sur Messenger ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong> \ud83e\udd16<\/h2>\n\n\n\n<p><strong>Le saviez-vous ? <\/strong>Les internautes passent de plus en plus de temps sur leurs applications de messagerie. <strong>Messenger <\/strong>comptabilise 1,3 milliards d\u2019utilisateurs dans le monde <em>(chiffres de mai 2019)<\/em>, ce qui repr\u00e9sente une belle opportunit\u00e9 pour <strong>vous connecter et <\/strong><a href=\"\/agence-reseaux-sociaux-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>communiquer<\/strong> avec vos cibles.<\/a>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>L\u2019un des moyens pour tisser une <strong>relation de proximit\u00e9<\/strong>, se montrer disponible et engager vos clients : l\u2019utilisation des chatbots Messenger.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2020\/07\/lingio-chatbot-messenger.png\" alt=\"\" class=\"wp-image-990\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2020\/07\/lingio-chatbot-messenger.png 800w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2020\/07\/lingio-chatbot-messenger-300x177.png 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2020\/07\/lingio-chatbot-messenger-768x453.png 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2020\/07\/lingio-chatbot-messenger-360x212.png 360w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Un chatbot efficace, les 5 r\u00e8gles d\u2019or :<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bien penser son dialogue : <\/strong>le dialogue doit refl\u00e9ter le positionnement de votre marque et proposer une solution concr\u00e8te et convaincante pour l\u2019utilisateur. R\u00e9fl\u00e9chissez aux comportements de vos clients et b\u00e2tissez votre suite de questions en fonction.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engager l\u2019utilisateur : v<\/strong>otre chatbot doit pousser l\u2019utilisateur \u00e0 la proactivit\u00e9. Les \u00e9l\u00e9ments du dialogue doivent le mener \u00e0 agir selon les objectifs que vous avez fix\u00e9s (cliquer sur un lien, t\u00e9l\u00e9charger un document, etc.)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Utiliser le bon ton : <\/strong>le ton du dialogue doit \u00eatre coh\u00e9rent : en phase avec la personnalit\u00e9 de la marque et les objectifs du chatbot.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Focus sur les r\u00e9ponses attendues :&nbsp;<\/strong><ul><li>Les r\u00e9ponses du chatbot ne doivent jamais pouvoir \u00eatre r\u00e9pondue par \u201cOui\u201d ou \u201cNon\u201d.<\/li><li>La r\u00e9ponse du chatbot doit toujours contenir des \u00e9l\u00e9ments de reformulation de la question pos\u00e9e.<\/li><li>Les r\u00e9ponses ne doivent pas \u00eatre trop longues.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p style=\"background-color:#f0fff7\" class=\"has-background has-text-align-center\"><strong>Petit tips\u2026 <\/strong>D\u00e8s le d\u00e9but du dialogue, pr\u00e9cisez toujours qu\u2019il s\u2019agit d\u2019un chatbot. Cette transparence sera mieux per\u00e7ue par l\u2019utilisateur : il sait directement \u00e0 qui (\u00e0 quoi !) il s\u2019adresse. \ud83d\ude09<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\">Des questions sur les objectifs et la mise en place des chatbots ? Notre \u00e9quipe reste disponible pour en discuter<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>R\u00e9dig\u00e9 par <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/ma%C3%ABva-di-marino\/\" target=\"_blank\">Ma\u00ebva<\/a>, Social Media Manager chez Markson.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link no-border-radius\" href=\"\/contacter-agence-web-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\">on en discute ENSEMBLE ?<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Extrait test 1<\/p>\n","protected":false},"author":2,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,29],"tags":[],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","category-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - 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