{"id":906,"date":"2020-05-18T12:25:00","date_gmt":"2020-05-18T10:25:00","guid":{"rendered":"https:\/\/www.markson.fr\/blog-marketing-digital\/?p=906"},"modified":"2020-11-20T13:56:00","modified_gmt":"2020-11-20T12:56:00","slug":"calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/","title":{"rendered":"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">La gestion des <a href=\"\/agence-reseaux-sociaux-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9seaux sociaux<\/a> demande de la <strong>rigueur<\/strong>, et la n\u00e9cessit\u00e9 d\u2019instantan\u00e9it\u00e9 qu\u2019imposent ces m\u00e9dias peut parfois laisser faillir notre capacit\u00e9 <strong>d&rsquo;organisation<\/strong> ! Heureusement, certains outils nous aident \u00e0 y voir plus clair et \u00e0 <strong>travailler de mani\u00e8re efficace<\/strong>. Dans cet article, nous allons aborder l\u2019un d\u2019entre eux : le calendrier \u00e9ditorial.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Le calendrier \u00e9ditorial est un outil indispensable \u00e0 votre mise en place de contenu : de la strat\u00e9gie \u00e0 l\u2019organisation, en passant par la r\u00e9daction puis la coordination entre les \u00e9quipes. <strong>Une vision globale pour une meilleure coh\u00e9rence <\/strong>! Voyons pas \u00e0 pas, comment exploiter cet outil au maximum de ses fonctionnalit\u00e9s afin d\u2019<strong>optimiser votre temps<\/strong> et de mettre en place une <strong>strat\u00e9gie solide<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>1. <strong>La strat\u00e9gie<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Votre calendrier \u00e9ditorial va vous permettre de recenser au m\u00eame endroit, toutes les th\u00e9matiques que vous allez communiquer sur vos r\u00e9seaux sociaux. De cette r\u00e9flexion na\u00eetra des sujets de posts plus sp\u00e9cifiques. Cat\u00e9goriser vos posts en <strong>th\u00e9matiques<\/strong> vous permettra d\u2019\u00eatre certain de n\u2019oublier aucun aspect des messages que vous souhaitez diffuser sur vos r\u00e9seaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong><strong><strong><strong><strong><strong><strong>L\u2019organisation<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Une fois votre strat\u00e9gie mise en place et vos th\u00e9matiques s\u00e9lectionn\u00e9es, il va falloir <strong>organiser toutes ces informations<\/strong> selon diff\u00e9rents crit\u00e8res. L\u2019objectif de cette organisation scrupuleuse est de savoir o\u00f9 vous en \u00eates, ce qu\u2019il vous reste \u00e0 faire, qui doit faire quoi, et combien de temps il vous reste pour le faire.&nbsp;<\/p>\n\n\n\n<p>Voici d\u2019une liste de questions qui va vous aider \u00e0 construire votre calendrier :<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Quel est<strong> l\u2019\u00e9tat de votre post :<\/strong> est-il \u00e0 faire ? En cours cr\u00e9ation ? En cours de validation ? Programm\u00e9 ? Publi\u00e9 ?<\/li><li>\u00c0 quelle <strong>date<\/strong> doit-il \u00eatre publi\u00e9, et par cons\u00e9quent, quelle sa la <strong>deadline<\/strong> de cr\u00e9ation ?<\/li><li>\u00c0 quelle <strong>heure<\/strong> ?<\/li><li>Sur quels <strong>r\u00e9seaux sociaux <\/strong>?<\/li><li>En utilisant quels <strong>formats<\/strong> : Post ? Story ? Les deux ? Et m\u00eame plus en d\u00e9tails : Sondage ? Quiz ?<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/CpZ-zJv4Mu0kcH9OcJCXI2mZ9se32EMuro7a_-wlmA0SrmrY8LtqwfdbMicMCX9XzrjsD4OD6_m7fBxRL_p5P94GknrqjXn2Z5zd4xtUl0cKv0yHCKF5ThaUDAp0sxVD1LBBdRlY\" width=\"615.8024691358024\" height=\"189\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Le contenu<\/strong><\/h2>\n\n\n\n<p>Cette partie du calendrier va vous permettre de centraliser tous vos contenus au m\u00eame endroit et surtout, de coordonner les diff\u00e9rentes actions des membres de l\u2019\u00e9quipe.&nbsp;<br>Ici, posez-vous alors ces questions : Qui <strong>r\u00e9dige<\/strong> le post ? Qui apporte le <strong>visuel<\/strong> ? Qui <strong>valide<\/strong> le tout ?<\/p>\n\n\n\n<p>Travailler de cette mani\u00e8re vous permettra non seulement de rassembler tous les contenus, mais \u00e9galement de <strong>gagner en coh\u00e9rence <\/strong>entre vos diff\u00e9rents contenus.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"148\" src=\"https:\/\/lh3.googleusercontent.com\/A6Tzx3Z0Sy3MD0Tj_ySS9UO0VzgF8eQ7m__nY0kXIaRjj0_ikPLBfWo5zV9Pn8tA42AydhakMCUiB9qPlFo4ggYhzkjo2IUEsIbd1wh0HRPMPXEjQ8t05rxPI6lx08IRFgSSH2xD\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"168\" src=\"https:\/\/lh5.googleusercontent.com\/H0KsCamLfwOlGklmISvXQq-c4iW6EphKh2mjzz1IKTcXpxqToJAl4L2cGILZYenG1KaVVbCUT_TsUW2t7OuHXOwaT2kkZglVCv9mjlPRpg9dmPht6YH5RxksXNq1tGNlwpH4vHL3\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Le suivi et les r\u00e9sultats<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Enfin, votre calendrier peut \u00e9galement vous permettre de <strong>suivre les r\u00e9sultats <\/strong>de vos posts. Vous pouvez y ajouter des colonnes de suivi de <strong>performance<\/strong> avec les <strong>indicateurs<\/strong> qui vous semblent pertinents.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"231\" src=\"https:\/\/lh4.googleusercontent.com\/7FNadJxmkgMe2lPK6guPXcWmpq_LHFeWOQ1ICR8Dfzpmz40-ozvr5SJKUu1Tx2vL27z3plBRPkO1vg8Z6Ras2dXMLX94RG9PIOapPiiYeXIP1IaHt0C_jR6gj_Cf5MvtUpV5kRJf\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p style=\"background-color:#f1fff5\" class=\"has-background has-text-align-center\">Si vous souhaitez tester ce mode de fonctionnement, vous pouvez<strong> <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1oljCdulhDD1xE6Dx8sWauelzrJdNgredYUg_HNyvDfA\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9l\u00e9charger gratuitement<\/a><\/strong>&nbsp; notre exemple de calendrier \u00e9ditorial. En esp\u00e9rant que cela vous aide \u00e0 <strong>optimiser votre temps et vos performances<\/strong> !<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>R\u00e9dig\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/ma%C3%ABva-di-marino\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma\u00ebva<\/a>, Social Media Manager chez Markson.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link no-border-radius\" href=\"\/contacter-agence-web-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\">des questions ? on en discute ensemble ? \ud83d\ude09<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La gestion des r\u00e9seaux sociaux demande de la rigueur, et la n\u00e9cessit\u00e9 d\u2019instantan\u00e9it\u00e9 qu\u2019imposent ces m\u00e9dias peut parfois laisser faillir notre capacit\u00e9 d&rsquo;organisation ! Heureusement, certains outils nous aident \u00e0 y voir plus clair et&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,29],"tags":[],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","category-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux - Blog Business Better MARKSON B2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux - Blog Business Better MARKSON B2B\" \/>\n<meta property=\"og:description\" content=\"La gestion des r\u00e9seaux sociaux demande de la rigueur, et la n\u00e9cessit\u00e9 d\u2019instantan\u00e9it\u00e9 qu\u2019imposent ces m\u00e9dias peut parfois laisser faillir notre capacit\u00e9 d&rsquo;organisation ! Heureusement, certains outils nous aident \u00e0 y voir plus clair et...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Business Better MARKSON B2B\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-18T10:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-20T12:56:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2020\/07\/floor-plan-on-table-834892-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"olivier_markson_blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"olivier_markson_blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/\",\"url\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/\",\"name\":\"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux - Blog Business Better MARKSON B2B\",\"isPartOf\":{\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/#website\"},\"datePublished\":\"2020-05-18T10:25:00+00:00\",\"dateModified\":\"2020-11-20T12:56:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/#\/schema\/person\/788434078eb4cc3f0ae327831e2d4de3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/#website\",\"url\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/\",\"name\":\"Blog Business Better MARKSON B2B\",\"description\":\"Des news pour vous tenir informer sur le marketing digital et le modern selling\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/#\/schema\/person\/788434078eb4cc3f0ae327831e2d4de3\",\"name\":\"olivier_markson_blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0cd8bfc04cdd6a0f9d8b5ea0bd22d371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0cd8bfc04cdd6a0f9d8b5ea0bd22d371?s=96&d=mm&r=g\",\"caption\":\"olivier_markson_blog\"},\"url\":\"https:\/\/www.markson.fr\/blog-marketing-digital\/author\/olivier_markson_blog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux - Blog Business Better MARKSON B2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/","og_locale":"fr_FR","og_type":"article","og_title":"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux - Blog Business Better MARKSON B2B","og_description":"La gestion des r\u00e9seaux sociaux demande de la rigueur, et la n\u00e9cessit\u00e9 d\u2019instantan\u00e9it\u00e9 qu\u2019imposent ces m\u00e9dias peut parfois laisser faillir notre capacit\u00e9 d&rsquo;organisation ! Heureusement, certains outils nous aident \u00e0 y voir plus clair et...","og_url":"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/","og_site_name":"Blog Business Better MARKSON B2B","article_published_time":"2020-05-18T10:25:00+00:00","article_modified_time":"2020-11-20T12:56:00+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2020\/07\/floor-plan-on-table-834892-scaled.jpg","type":"image\/jpeg"}],"author":"olivier_markson_blog","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"olivier_markson_blog","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/","url":"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/","name":"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux - Blog Business Better MARKSON B2B","isPartOf":{"@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/#website"},"datePublished":"2020-05-18T10:25:00+00:00","dateModified":"2020-11-20T12:56:00+00:00","author":{"@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/#\/schema\/person\/788434078eb4cc3f0ae327831e2d4de3"},"breadcrumb":{"@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/calendrier-editorial-loutil-indispensable-de-votre-communication-reseaux-sociaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.markson.fr\/blog-marketing-digital\/"},{"@type":"ListItem","position":2,"name":"Calendrier \u00e9ditorial : l\u2019outil indispensable de votre communication r\u00e9seaux sociaux"}]},{"@type":"WebSite","@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/#website","url":"https:\/\/www.markson.fr\/blog-marketing-digital\/","name":"Blog Business Better MARKSON B2B","description":"Des news pour vous tenir informer sur le marketing digital et le modern selling","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.markson.fr\/blog-marketing-digital\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/#\/schema\/person\/788434078eb4cc3f0ae327831e2d4de3","name":"olivier_markson_blog","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.markson.fr\/blog-marketing-digital\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0cd8bfc04cdd6a0f9d8b5ea0bd22d371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cd8bfc04cdd6a0f9d8b5ea0bd22d371?s=96&d=mm&r=g","caption":"olivier_markson_blog"},"url":"https:\/\/www.markson.fr\/blog-marketing-digital\/author\/olivier_markson_blog\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/posts\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":0,"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/posts\/906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/media\/1017"}],"wp:attachment":[{"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/categories?post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-json\/wp\/v2\/tags?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}