{"id":719,"date":"2020-09-24T16:59:00","date_gmt":"2020-09-24T14:59:00","guid":{"rendered":"http:\/\/wp.wp-preview.com\/saxon\/saxon-14\/?p=72"},"modified":"2020-11-20T13:44:13","modified_gmt":"2020-11-20T12:44:13","slug":"seo-sea-la-fusion-necessaire","status":"publish","type":"post","link":"https:\/\/www.markson.fr\/blog-marketing-digital\/seo-sea-la-fusion-necessaire\/","title":{"rendered":"SEO + SEA la fusion n\u00e9cessaire !"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Le SEO et le SEA doivent \u00eatre travaill\u00e9s ensemble. \ud83e\udd1d<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Le saviez-vous ? Pour estimer <strong>une ench\u00e8re<\/strong> dans une campagne <strong>Search Ads<\/strong>, Google va analyser votre annonce, son titre, votre mani\u00e8re d\u2019\u00e9crire l\u2019annonce en fonction du mot-cl\u00e9 ou de l\u2019expression sur laquelle vous vous positionnez. Google ne va pas s\u2019arr\u00eater l\u00e0 ! Il va \u00e9galement <strong>analyser la page de r\u00e9ception<\/strong> sur laquelle vous emmenez vos visiteurs. Il va <strong>d\u00e9finir votre niveau de pertinence <\/strong>aussi en fonction de param\u00e8tres propres au <strong><a href=\"https:\/\/www.markson.fr\/blog-marketing-digital\/slow-advertising-diminuer-la-pression-sur-le-consommateur-depenser-moins-mais-mieux\/\">SEO<\/a><\/strong> : la vitesse de chargement, site mobile ou non, hi\u00e9rarchisation des contenus, densification des contenus textes en fonction du mot de <a href=\"\/agence-socials-ads-et-social-selling-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagne Ads<\/a>, etc.<\/p>\n\n\n\n<!--more-->\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/wp.wp-preview.com\/saxon\/saxon-14\/wp-content\/uploads\/2018\/10\/saxon-0014-02-682x1024.jpg\" alt=\"\" class=\"wp-image-735\" width=\"208\" height=\"312\"\/><\/figure><\/div>\n\n\n\n<p>Si l\u2019ensemble n\u2019est pas en bonne ad\u00e9quation, Google va vous \u201c<strong>malusser<\/strong>\u201d. Autrement dit sur un mot cl\u00e9 \u00e0 0,50 \u20ac Google va appliquer des <strong>co\u00fbts suppl\u00e9mentaires<\/strong>, car la <strong>campagne n\u2019est pas optimis\u00e9e<\/strong> de bout en bout.<\/p>\n\n\n\n<p> Au final, sur ce mot-cl\u00e9, le CPC (co\u00fbt par clic) va passer \u00e0 0,80 voire 1\u20ac. Maintenant, imaginez une campagne de 1000 \u20ac ou 5000 \u20ac par mois et vous comprenez vite qu\u2019avec cette diff\u00e9rence de 0,30 ou 0,50 \u20ac multipli\u00e9 par le nombre de mots cl\u00e9s et de clics par rapport au <strong>budget<\/strong>, c\u2019est plusieurs de milliers d\u2019euros qui sont jet\u00e9s par la fen\u00eatre !<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p style=\"background-color:#f2fcf5\" class=\"has-background has-text-align-center\">Chez Markson, nous pr\u00e9conisons donc \u00e0 tous nos clients d\u00e9sireux de<strong> lancer des campagnes<\/strong> Ads de bien <strong>optimiser leur SEO<\/strong>, tout simplement pour gagner vos<strong> leads <\/strong>au meilleur prix et <strong>maximiser leur budget.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p>R\u00e9dig\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/olivier-sire-33a585a1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivier<\/a>, Directeur client\u00e8le et Strat\u00e9gie digitale chez Markson.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link no-border-radius\" href=\"\/contacter-agence-web-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\">On en discute ENSEMBLE ?<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le SEO et le SEA doivent \u00eatre travaill\u00e9s ensemble. \ud83e\udd1d Le saviez-vous ? Pour estimer une ench\u00e8re dans une campagne Search Ads, Google va analyser votre annonce, son titre, votre mani\u00e8re d\u2019\u00e9crire l\u2019annonce en fonction&#8230;<\/p>\n","protected":false},"author":1,"featured_media":761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO + SEA la fusion n\u00e9cessaire ! - Blog Business Better MARKSON B2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markson.fr\/blog-marketing-digital\/seo-sea-la-fusion-necessaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO + SEA la fusion n\u00e9cessaire ! - Blog Business Better MARKSON B2B\" \/>\n<meta property=\"og:description\" content=\"Le SEO et le SEA doivent \u00eatre travaill\u00e9s ensemble. \ud83e\udd1d Le saviez-vous ? 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