{"id":1887,"date":"2023-05-29T14:40:25","date_gmt":"2023-05-29T12:40:25","guid":{"rendered":"https:\/\/www.markson.fr\/blog-marketing-digital\/?p=1887"},"modified":"2023-06-12T13:40:45","modified_gmt":"2023-06-12T11:40:45","slug":"les-bonnes-pratiques-pour-reussir-votre-campagne","status":"publish","type":"post","link":"https:\/\/www.markson.fr\/blog-marketing-digital\/les-bonnes-pratiques-pour-reussir-votre-campagne\/","title":{"rendered":"Les bonnes pratiques pour r\u00e9ussir votre campagne&nbsp;<\/strong>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1887\" class=\"elementor elementor-1887\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f6916ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f6916ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b3534d5\" data-id=\"1b3534d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbba397 elementor-widget elementor-widget-heading\" data-id=\"dbba397\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Les bonnes pratiques pour r\u00e9ussir votre campagne de Cold Emailing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fae2599 elementor-widget elementor-widget-text-editor\" data-id=\"1fae2599\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #000000; font-family: Arial; font-size: 11pt; white-space: pre-wrap; text-align: justify;\">Le Cold Emailing, ou email \u00e0 froid est une technique de prospection commerciale consistant \u00e0 envoyer des e-mails \u00e0 des contacts qui ne vous connaissent pas ou avec lesquels vous n\u2019avez jamais \u00e9chang\u00e9. Bien que cette m\u00e9thode soit souvent critiqu\u00e9e, elle reste un moyen efficace de g\u00e9n\u00e9rer des leads et de d\u00e9velopper votre business.\u00a0<\/span><br \/><br \/><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cependant, pour r\u00e9ussir votre campagne de Cold Emailing, il est important de suivre certaines bonnes pratiques.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\"><br \/><\/b><span style=\"color: #000000; font-family: Roboto; font-size: 21px; font-weight: bold;\">1. D\u00e9finissez l&rsquo;objectif de votre campagne\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Avant de lancer votre campagne, il est important de d\u00e9finir les objectifs que vous souhaitez atteindre.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour commencer, il est important de d\u00e9finir votre public cible :<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8211; Qui sont les personnes que vous voulez atteindre ?\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8211; Quelles sont leurs caract\u00e9ristiques d\u00e9mographiques et professionnelles ?\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&#8211; Quels sont leurs centres d&rsquo;int\u00e9r\u00eat ?\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ces informations vous aideront \u00e0 personnaliser votre message et \u00e0 atteindre les bonnes personnes.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ensuite, fixez vos objectifs :\u00a0<\/span><\/p><ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Quels sont les r\u00e9sultats que vous esp\u00e9rez obtenir gr\u00e2ce \u00e0 votre campagne de cold-emailing ?\u00a0<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Est-ce que vous voulez g\u00e9n\u00e9rer des prospects qualifi\u00e9s, augmenter les ventes, renforcer votre image de marque ou am\u00e9liorer votre taux de conversion ?<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Assurez-vous que vos objectifs soient sp\u00e9cifiques, mesurables, r\u00e9alisables, pertinents et temporels.<\/span><\/p><\/li><\/ul><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tout au long de la campagne, mesurez les r\u00e9sultats en suivant les indicateurs cl\u00e9s de performance (KPI). Cela vous aidera \u00e0 \u00e9valuer l&rsquo;efficacit\u00e9 de votre campagne et \u00e0 apporter des modifications si n\u00e9cessaire.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Les KPI peuvent inclure le taux d&rsquo;ouverture de l&rsquo;e-mail, le taux de r\u00e9ponse, le nombre de conversions ou encore le retour sur investissement (ROI).<\/span><\/p><p><b style=\"font-weight: normal;\"><br \/><\/b><span style=\"color: #000000; font-family: Roboto; font-size: 21px; font-weight: bold;\">2. Constituez une base de donn\u00e9es qualifi\u00e9e\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La r\u00e9ussite de votre campagne de Cold emailing d\u00e9pend de la qualit\u00e9 de votre base de donn\u00e9es. Il est donc important de constituer une base de donn\u00e9es qualifi\u00e9e avec des contacts qui sont susceptibles d\u2019\u00eatre int\u00e9ress\u00e9s par votre offre. Vous pouvez collecter ces contacts en utilisant des outils de prospection en ligne ou en achetant des listes de contacts aupr\u00e8s de fournisseurs sp\u00e9cialis\u00e9s.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour constituer une base de donn\u00e9es qualifi\u00e9e et rapidement exploitable, voici la marche \u00e0 suivre :\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">D\u00e9terminez votre public cible :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Avant de commencer \u00e0 collecter des informations, il est important de d\u00e9terminer qui vous voulez cibler. Qui sont vos prospects id\u00e9aux ? Quelles sont leurs caract\u00e9ristiques d\u00e9mographiques ? Quels sont leurs besoins et leurs int\u00e9r\u00eats ?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Utilisez des outils de recherche en ligne :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Utilisez des outils de recherche en ligne pour trouver des entreprises ou des individus qui correspondent \u00e0 votre public cible. Il existe plusieurs outils en ligne tels que LinkedIn Sales Navigator, Hunter, ou m\u00eame Google pour vous aider \u00e0 trouver des prospects.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Collectez des informations :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Une fois que vous avez trouv\u00e9 des entreprises ou des individus int\u00e9ressants, collectez des informations pertinentes telles que leur nom, leur adresse e-mail, leur entreprise, leur poste, etc. Assurez-vous que ces informations sont \u00e0 jour et pr\u00e9cises.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">V\u00e9rifiez les adresses e-mail :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Utilisez des outils de v\u00e9rification d&rsquo;adresses e-mail pour vous assurer que les adresses e-mail que vous avez collect\u00e9es sont valides. Vous pouvez utiliser des outils comme NeverBounce ou Hunter pour cela.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Obtenez l&rsquo;autorisation :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Pour des communications en B2C, assurez-vous d&rsquo;obtenir l&rsquo;autorisation de chaque personne figurant sur votre liste avant de leur envoyer des communications par email.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Vous pouvez utiliser des strat\u00e9gies de marketing d&rsquo;influence pour atteindre votre public cible et obtenir leur accord.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En B2B, vous pouvez contacter les adresses professionnelles \u00e0 des fins commerciales sans obtenir l\u2019accord pr\u00e9alable de l&rsquo;entreprise contact\u00e9e. Cependant, vous devez garantir l\u2019option de opt-out et respecter le fait de ne plus les contacter.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Utilisez un CRM :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Utilisez un outil de gestion de la relation client (CRM) pour organiser et suivre vos prospects. Les CRM comme HubSpot, Pipedrive ou Salesforce sont des outils efficaces pour suivre les interactions avec vos prospects.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Personnalisez vos emails :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Personnalisez vos emails en fonction des informations que vous avez collect\u00e9es. Utilisez les noms, les entreprises et les postes pour personnaliser chaque email afin d&rsquo;attirer l&rsquo;attention de vos prospects.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"color: #000000; font-family: Roboto; font-size: 21px; font-weight: bold;\">3. Personnalisez vos e-mails\u00a0<\/span><b style=\"font-weight: normal;\"><br \/><\/b><\/p><p><span style=\"color: #000000; font-family: Arial; font-size: 11pt; text-align: justify; white-space: pre-wrap;\">Pour capter l\u2019attention de vos destinataires, il est important de personnaliser vos e-mails en fonction de leurs besoins et de leurs attentes. Vous pouvez les personnaliser en utilisant le nom de votre destinataire, en mentionnant une information sp\u00e9cifique ou en mettant en avant une probl\u00e9matique que vous avez identifi\u00e9e.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u2019oubliez pas qu\u2019il est encore plus important de parler de vos cibles que de parler de vous. Cela d\u00e9montre votre int\u00e9r\u00eat pour leurs besoins ou leurs probl\u00e9matiques, que vous vous \u00eates renseign\u00e9 et que vous \u00eates la bonne personne pour les accompagner.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Utilisez le nom de votre destinataire :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Utilisez le nom de votre destinataire dans la formule de salutation de votre email plut\u00f4t que de commencer par un simple \u00ab\u00a0Bonjour\u00a0\u00bb ou \u00ab\u00a0Cher client\u00a0\u00bb. Cela montre que vous vous adressez \u00e0 eux personnellement et non pas \u00e0 une liste de diffusion impersonnelle.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Personnalisez le contenu de votre email :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Utilisez les informations que vous avez collect\u00e9es sur votre prospect pour personnaliser le contenu de votre email. Mentionnez leur entreprise, leur poste ou leur secteur d&rsquo;activit\u00e9 pour montrer que vous avez fait des recherches et que vous \u00eates int\u00e9ress\u00e9 par eux.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Adaptez votre approche \u00e0 chacune de vos cibles en fonction de leurs attentes et de leur mode de fonctionnement.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Utilisez des r\u00e9f\u00e9rences communes :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Si vous avez des r\u00e9f\u00e9rences communes avec votre prospect, comme des \u00e9v\u00e9nements ou des personnes que vous connaissez tous les deux, mentionnez-les dans votre email. Cela \u00e9tablit une connexion et peut aider \u00e0 \u00e9tablir la confiance (finalement, comme sur LinkedIn).<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Utilisez un ton de voix amical et informel :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Utilisez un ton amical et informel dans votre email pour cr\u00e9er une relation de confiance et de proximit\u00e9 avec votre prospect. \u00c9vitez les phrases pompeuses ou les discours de vente trop agressifs.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Faites des appels \u00e0 l&rsquo;action clairs et personnalis\u00e9s :<\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Dans votre email, incluez des appels \u00e0 l&rsquo;action clairs et personnalis\u00e9s qui invitent votre prospect \u00e0 agir. Utilisez des verbes d&rsquo;action tels que \u00ab\u00a0T\u00e9l\u00e9chargez\u00a0\u00bb, \u00ab\u00a0Inscrivez-vous\u00a0\u00bb, \u00ab\u00a0Participez\u00a0\u00bb pour inciter vos prospects \u00e0 agir.<\/span><\/p><p><span style=\"color: #000000; font-family: Roboto; font-size: 21px; font-weight: bold;\">4. R\u00e9digez des e-mails clairs et concis\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour que vos destinataires lisent vos e-mails jusqu\u2019au bout, il est important de r\u00e9diger des e-mails clairs et concis.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">L\u2019objet de votre email doit \u00eatre clair pour que votre destinataire sache imm\u00e9diatement de quoi il s\u2019agit, et n\u2019h\u00e9sitez pas \u00e0 y int\u00e9grer des mots-cl\u00e9s pertinents, tout en \u00e9vitant les phrases trop longues ou trop vagues.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Utilisez une structure claire et simple, qui facilitera la lecture et la compr\u00e9hension : le but n\u2019est pas de tourner autour du pot, mais bien de permettre \u00e0 votre interlocuteur d\u2019identifier rapidement ce que vous avez \u00e0 lui offrir.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En fonction de votre cible, soyez vigilant sur l\u2019utilisation d\u2019abr\u00e9viations ou de jargon trop technique, qui peut vite devenir indigeste pour votre interlocuteur.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour terminer, m\u00eame si cela semble \u00e9vident, assurez-vous qu\u2019il n\u2019y a pas de fautes d&rsquo;orthographe, ni d\u2019erreurs de grammaire \u00e0 l\u2019int\u00e9rieur de votre message.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"color: #000000; font-family: Roboto; font-size: 21px; font-weight: bold;\">5. Proposez une valeur ajout\u00e9e\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour inciter vos destinataires \u00e0 vous r\u00e9pondre, il est important de leur proposer une valeur ajout\u00e9e. Vous pouvez par exemple leur proposer une d\u00e9monstration gratuite de votre produit ou de votre service, ou leur offrir un livre blanc sur une th\u00e9matique qui les int\u00e9resse.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Le but est de les pousser \u00e0 interagir avec vous. N\u2019oubliez pas que vos destinataires sont probablement sur-sollicit\u00e9s en termes de d\u00e9marchage commercial, et qu\u2019il est imp\u00e9ratif de sortir du lot pour esp\u00e9rer une r\u00e9action de leur part.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\"><br \/><\/b><span style=\"color: #000000; font-family: Roboto; font-size: 21px; font-weight: bold;\">6. Relancez vos destinataires<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Si vos destinataires ne vous r\u00e9pondent pas, il est important de les relancer. Vous pouvez relancer vos destinataires en leur envoyant un deuxi\u00e8me e-mail quelques jours apr\u00e8s le premier, ou en les contactant par t\u00e9l\u00e9phone. N\u2019oubliez pas que la relance est essentielle pour maximiser vos chances de succ\u00e8s.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La r\u00e8gle en cold-emailing est d\u2019\u00e9viter d\u2019envoyer plus de trois emails \u00e0 un m\u00eame destinataire s\u2019il n\u2019a pas pris la peine de r\u00e9pondre \u00e0 vos emails pr\u00e9c\u00e9dents.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Si les deux premiers emails n\u2019ont pas \u00e9t\u00e9 ouverts, il est m\u00eame conseill\u00e9 de ne pas insister avec un troisi\u00e8me email, pour ne pas prendre le risque d\u2019\u00eatre consid\u00e9r\u00e9 comme un <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SPAM<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">par votre plateforme d\u2019emailing.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p><span style=\"color: #000000; font-family: Roboto; font-size: 21px; font-weight: bold;\">7. Suivez les performances\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Analysez les donn\u00e9es collect\u00e9es par les outils de suivi des emails pour comprendre les performances de votre campagne. Par exemple, vous pouvez identifier les meilleurs moments pour envoyer vos emails, les sujets d&#8217;emails qui ont le plus de succ\u00e8s, les \u00e9l\u00e9ments qui ont un impact sur les taux de conversion, etc.<\/span><\/p><p><span style=\"color: #000000; font-family: Arial; font-size: 11pt; white-space: pre-wrap; text-align: justify;\">Utilisez ensuite les donn\u00e9es collect\u00e9es pour ajuster votre campagne en cons\u00e9quence. Par exemple, si vous constatez que le taux d&rsquo;ouverture est faible, essayez de changer le sujet de votre email ou d&rsquo;am\u00e9liorer la personnalisation de vos messages. Si vous constatez que le taux de r\u00e9ponse est faible, essayez d&rsquo;am\u00e9liorer votre offre ou de mieux qualifier vos prospects.<\/span><\/p><p><span style=\"color: #000000; font-family: Arial; font-size: 11pt; white-space: pre-wrap;\">Collectez toutes vos donn\u00e9es dans un reporting qui vous permettra de continuer \u00e0 suivre les performances de votre campagne pour mesurer l&rsquo;impact de vos ajustements et utiliser ces informations pour optimiser votre strat\u00e9gie de cold-emailing \u00e0 l&rsquo;avenir.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pour la suite de vos aventures, n\u2019h\u00e9sitez pas \u00e0 int\u00e9grer d\u2019autres points de contacts comme LinkedIn ou encore le traditionnel t\u00e9l\u00e9phone dans vos relances, notamment si vous analysez que votre taux d\u2019ouverture ou de r\u00e9ponse n\u2019est pas suffisamment productif.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Extrait test 2<\/p>\n","protected":false},"author":9,"featured_media":1888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,29],"tags":[],"class_list":["post-1887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les bonnes pratiques pour r\u00e9ussir votre campagne&nbsp; 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