{"id":1660,"date":"2022-02-02T15:34:36","date_gmt":"2022-02-02T14:34:36","guid":{"rendered":"https:\/\/www.markson.fr\/blog-marketing-digital\/?p=1660"},"modified":"2022-02-02T15:35:31","modified_gmt":"2022-02-02T14:35:31","slug":"le-metaverse-quel-impact-pour-le-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.markson.fr\/blog-marketing-digital\/le-metaverse-quel-impact-pour-le-marketing-digital\/","title":{"rendered":"Le m\u00e9taverse : quel impact pour le marketing digital ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1660\" class=\"elementor elementor-1660\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621651d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"621651d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32ed8e2\" data-id=\"32ed8e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb7377 elementor-widget elementor-widget-text-editor\" data-id=\"ecb7377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Entre conf\u00e9rences, articles de presse et actualit\u00e9s, <\/span><i style=\"\">le m\u00e9taverse <\/i><span style=\"font-weight: 400;\">est au centre de beaucoup de discussions et on est s\u00fbrs que vous ne l\u2019avez pas rat\u00e9 ! Et pour cause, le virage choisi par le groupe Facebook fait beaucoup parler de lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au travers de cet article document\u00e9, nous vous proposons de comprendre le concept du metaverse et son impact pour les entreprises pour les mois et ann\u00e9es \u00e0 venir.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comment suivre le courant ? Faudra-t-il r\u00e9inventer son offre ? Comment bien s\u2019y pr\u00e9parer ?&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5833621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5833621\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c6cf8f\" data-id=\"3c6cf8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22e7068 elementor-widget elementor-widget-heading\" data-id=\"22e7068\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Quel lien avec Facebook ? \ud83d\udc69\u200d\ud83d\udcbb\ud83e\uddd1\u200d\ud83d\udcbb<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae356e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae356e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f375b13\" data-id=\"f375b13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c680793 elementor-widget elementor-widget-text-editor\" data-id=\"c680793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est au cours<\/span><span style=\"font-weight: 400;\"> de <\/span><b><i>la conf\u00e9rence annuelle Connect de Facebook<\/i><\/b><span style=\"font-weight: 400;\"> organis\u00e9e le 28 octobre dernier que\u00a0 Mark Zuckerberg, dirigeant et fondateur du<\/span><span style=\"font-weight: 400;\"> groupe Facebook a annonc\u00e9 <\/span><span style=\"font-weight: 400;\">le nouveau nom et le virage tant attendu par le groupe : Nous parlons d\u00e9sormais de <\/span><b>Meta<\/b><span style=\"font-weight: 400;\">, une toute nouvelle identit\u00e9 pour un groupe souhaitant s\u2019orienter vers <\/span><b>la cr\u00e9ation d\u2019un univers de m\u00e9tavers.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Selon Mark Zuckerberg, <\/span><b>le m\u00e9tavers va compl\u00e9ter voire supplanter les r\u00e9seaux sociaux tels que nous les connaissons actuellement dans les ann\u00e9es \u00e0 venir.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Le changement de nom marque donc \u00e0 la fois la volont\u00e9 de relancer ce r\u00e9seau social vieillissant ainsi qu\u2019un tournant pour la soci\u00e9t\u00e9 en affirmant de nouvelles ambitions dans le domaine de la r\u00e9alit\u00e9 virtuelle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il y a d\u00e9j\u00e0 quelques mois, au cours de notre podcast, nous abordions justement le pr\u00e9sent et l\u2019avenir des r\u00e9seaux sociaux notamment sur\u00a0<\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); background-color: #ffffff;\" href=\"https:\/\/open.spotify.com\/episode\/3KE6wViIh3xOBtxrF7NnsU?si=eGJVO6IkRi-uoMirdWwGWQ\" target=\"_blank\" rel=\"noopener\">la th\u00e9matique du m\u00e9tavers.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fcabf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fcabf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-c610f45\" data-id=\"c610f45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-44b350b\" data-id=\"44b350b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8b7539 elementor-widget elementor-widget-image\" data-id=\"c8b7539\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/horizon-worlds-768x432.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-1629\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/horizon-worlds-768x432.jpeg 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/horizon-worlds-300x169.jpeg 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/horizon-worlds-1024x576.jpeg 1024w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/horizon-worlds-360x203.jpeg 360w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/horizon-worlds.jpeg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-73b51a1\" data-id=\"73b51a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9df06ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9df06ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a49cf26\" data-id=\"a49cf26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab05a8 elementor-widget elementor-widget-heading\" data-id=\"4ab05a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le m\u00e9taverse au juste ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d899bd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d899bd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-958cb15\" data-id=\"958cb15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10064ab elementor-widget elementor-widget-text-editor\" data-id=\"10064ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un m\u00e9tavers est un <strong>univers virtuel<\/strong>, compos\u00e9 de sa <em>propre \u00e9conomie<\/em> o\u00f9 les utilisateurs pourraient s\u2019afficher sous leur <em>identit\u00e9 virtuelle (avatar)<\/em> et <em>\u00e9changer, acheter, vendre, jouer, diffuser de l\u2019information, de la publicit\u00e9<\/em>, ou encore <em>cr\u00e9er une entreprise, etc.<\/em><\/span><\/p><p><span style=\"font-weight: 400;\">Le champ des possibles dans ce <strong>nouveau monde virtuel <\/strong>est <strong>infini<\/strong>. On peut \u00e0 pr\u00e9sent partir d\u2019un monde vierge pour tout reconstruire \u00e0 son image et selon ses envies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les utilisateurs peuvent ainsi <em>interagir<\/em> entre eux, <em>travailler<\/em> par le biais d\u2019un espace de travail virtuel avec ses coll\u00e8gues (eux-m\u00eames depuis chez eux), <em>se socialiser<\/em>, <em>jouer<\/em> \u00e0 des jeux vid\u00e9os, <em>regarder la t\u00e9l\u00e9vision<\/em>\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 diff\u00e9rents types d&rsquo;accessoires, le monde du metaverse n\u2019a jamais \u00e9t\u00e9 aussi simple : \u00e9crans, hologrammes, casques \u00e0 r\u00e9alit\u00e9 virtuelle\u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">D\u2019un point de vue professionnel, tous les \u00e9l\u00e9ments sont r\u00e9unis pour pouvoir travailler et retrouver ses coll\u00e8gues\u2026 <strong>depuis chez soi.\u00a0<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-070cc94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"070cc94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c727217\" data-id=\"c727217\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-843f8b4 elementor-widget elementor-widget-heading\" data-id=\"843f8b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les GAFAM ne sont pas en reste<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a566c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a566c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87e25cc\" data-id=\"87e25cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccadf26 elementor-widget elementor-widget-text-editor\" data-id=\"ccadf26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette nouvelle \u00e9conomie du metaverse commence \u00e0 se frayer une part et un potentiel de march\u00e9 non n\u00e9gligeable, notamment pour les <strong>GAFAMS<\/strong> qui investissent chacun massivement pour ce nouveau tournant du digital.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019heure actuelle, il n\u2019existe pas un mais des m\u00e9taverses, sans lien ni coh\u00e9rence les uns avec les autres et le ma\u00eetre du jeu pour chacun de ces m\u00e9taverses n\u2019est autre que<\/span> l\u2019entreprise qui <b>cr\u00e9e, g\u00e8re et organise <\/b>le m\u00e9taverse dans lequel chaque utilisateur pourra \u00e9voluer.\u00a0<\/p><p><span style=\"font-weight: 400;\">Nous pouvons imaginer, \u00e0 terme, que les g\u00e9ants du web feront en sorte de centraliser autant que possible le metaverse en rachetant ceux d\u2019autres concurrents.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Outre l\u2019entreprise Facebook qui a affich\u00e9 son nouveau positionnement par le changement de son nom de marque, d\u2019autres GAFAM investissent \u00e9galement le terrain.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Depuis 2020 d\u00e9j\u00e0, <\/span><b>Jeff Bezos, cr\u00e9ateur d\u2019Amazon<\/b><span style=\"font-weight: 400;\"> a lanc\u00e9 son propre metaverse avec son \u00e9conomie int\u00e9gr\u00e9e au travers du jeu vid\u00e9o <\/span><i><span style=\"font-weight: 400;\"><u>\u201cNew World\u201d.<\/u>\u00a0\u00a0<\/span><\/i><\/p><p><b>Apple<\/b><span style=\"font-weight: 400;\"> a \u00e9galement de son c\u00f4t\u00e9 annonc\u00e9 la sortie d\u2019un <\/span><b>casque de r\u00e9alit\u00e9 virtuelle<\/b><span style=\"font-weight: 400;\"> pour cette ann\u00e9e, en conformit\u00e9 avec leur projet de metaverse.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Et si l\u2019on sort de ce contexte d\u2019entreprises, c\u2019est parfois m\u00eame \u00e0 <\/span><b>l\u2019\u00e9chelle gouvernementale<\/b><span style=\"font-weight: 400;\"> de certains pays que l\u2019enjeu a \u00e9t\u00e9 lanc\u00e9. C\u2019est ainsi que l\u2019on d\u00e9couvre le projet <\/span><b><i>\u201cMetaverse Seoul\u201d<\/i><\/b> lanc\u00e9 par le <b>gouvernement Sud-Cor\u00e9en<\/b> afin de faire de la capitale du pays la toute premi\u00e8re ville investie dans le <i style=\"font-weight: 400;\">\u201cmetaverse\u201d<\/i>.\u00a0 Le projet assez fou qui d\u00e9marre cette ann\u00e9e a pour but de permettre de non seulement visiter les rues de la ville, de se rendre \u00e0 des festivals ou \u00e9v\u00e8nements, mais \u00e9galement d\u2019effectuer des achats virtuels et r\u00e9aliser des d\u00e9marches administratives. Un projet aussi extravagant qui interpelle autant qu\u2019il fascine.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f238a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f238a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-498505f\" data-id=\"498505f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b834c67 elementor-widget elementor-widget-heading\" data-id=\"b834c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et le marketing dans tout \u00e7a ? \ud83e\udd14<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f0eaca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f0eaca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59beff6\" data-id=\"59beff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac8a2eb elementor-widget elementor-widget-text-editor\" data-id=\"ac8a2eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si un concept attire particuli\u00e8rement les responsables marketing, c\u2019est bien celui du m\u00e9taverse, tant cette nouvelle \u00e8re du m\u00e9taverse leur permet de relever de nouveaux d\u00e9fis, leur ouvre de nouvelles fronti\u00e8res et de nouvelles opportunit\u00e9s et leur permet de lib\u00e9rer une cr\u00e9ativit\u00e9 in\u00e9dite.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour certains sp\u00e9cialistes du marketing, le m\u00e9taverse effraie\u2026 autant qu\u2019il attire !\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En effet, nous assistons aujourd\u2019hui \u00e0 une nouvelle \u00e8re dans le monde du digital et cette nouvelle dimension ouvre de nouvelles perspectives qui permettent de lib\u00e9rer la cr\u00e9ativit\u00e9 pour des projets nouveaux et encore jamais vus, car tout doit \u00eatre r\u00e9invent\u00e9 dans une telle dimension.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tout le challenge du m\u00e9tavers repose sur la <\/span><b>fusion entre le monde r\u00e9el <\/b><span style=\"font-weight: 400;\">et <\/span><b>le monde virtuel.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Ainsi, proposer des biens et des services dans un univers virtuel deviendra monnaie courante \u00e0 plus ou moins moyen-terme, voire m\u00eame pour pouvoir les consommer dans le monde r\u00e9el.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Et au-del\u00e0 de ces consommations, ce seront de v\u00e9ritables exp\u00e9riences virtuelles qui seront propos\u00e9es par les entreprises.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il peut s\u2019agir ici d\u2019un tournant d\u00e9cisif pour<\/span><b> revaloriser<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>r\u00e9inventer son image de marque<\/b><span style=\"font-weight: 400;\">, autant que de <\/span><b>rassembler sa communaut\u00e9<\/b><span style=\"font-weight: 400;\">, de la faire cro\u00eetre, voir m\u00eame de la fid\u00e9liser d\u2019une mani\u00e8re plus innovante.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Comme vous l\u2019aurez compris, le m\u00e9tavers offre aux marketeurs l&rsquo;opportunit\u00e9 d&rsquo;atteindre leur public dans une nouvelle dimension.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725469d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725469d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a56a0\" data-id=\"97a56a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df219d elementor-widget elementor-widget-heading\" data-id=\"9df219d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les sept couches du Metavers selon Jon Radoff<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a775e16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a775e16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-247a372\" data-id=\"247a372\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544d68f elementor-widget elementor-widget-image\" data-id=\"544d68f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"540\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/couches-metaverse.png\" class=\"attachment-large size-large wp-image-1603\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/couches-metaverse.png 793w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/couches-metaverse-300x204.png 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/couches-metaverse-768x523.png 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/couches-metaverse-360x245.png 360w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b29131 elementor-widget elementor-widget-text-editor\" data-id=\"3b29131\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Source : Jon Radoff<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ba2403\" data-id=\"9ba2403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6c36bc elementor-widget elementor-widget-spacer\" data-id=\"c6c36bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5857c6a elementor-widget elementor-widget-spacer\" data-id=\"5857c6a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f586cc elementor-widget elementor-widget-text-editor\" data-id=\"8f586cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019auteur Jon Radoff, entrepreneur, auteur et game designer am\u00e9ricain<\/span> <span style=\"font-weight: 400;\">a d\u00e9finit une <strong>analyse du Metaverse selon sept couches<\/strong> bien distinctes sur lesquelles les entreprises peuvent se positionner.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf49400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf49400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d76d5\" data-id=\"43d76d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a3bd20 elementor-widget elementor-widget-heading\" data-id=\"0a3bd20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. L'exp\u00e9rience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665b7af elementor-widget elementor-widget-text-editor\" data-id=\"665b7af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La toute premi\u00e8re couche \u00e0 laquelle les utilisateurs pourront toucher est l\u2019exp\u00e9rience. Au-del\u00e0 d\u2019une exp\u00e9rience 3D, il s\u2019agit r\u00e9ellement d\u2019exp\u00e9riences qui seront propos\u00e9es comme pour les jeux vid\u00e9os qui laissent entrevoir un champ de possible infini.\u00a0<\/span><\/p><p><strong>Lorsqu\u2019un espace physique est d\u00e9mat\u00e9rialis\u00e9, les exp\u00e9riences \u00e0 vivre peuvent \u00eatre nombreuses, voire infinies.\u00a0<\/strong><\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019image d\u2019un jeu, on peut \u00e0 la fois devenir une <em>rock star<\/em>, un <em>pilote de formule un<\/em> ou tout autre personnage tout droit sortie de son imaginaire\u2026 Mais \u00e9galement, de pouvoir acc\u00e9der \u00e0 des lieux plus librement, <strong>sans contrainte de temps et d\u2019espace.\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Comme pour un concert r\u00e9el qui ne poss\u00e8de qu\u2019un nombre de places limit\u00e9 au premier rang, vous pourrez assister depuis chez vous \u00e0 une exp\u00e9rience immersive enti\u00e8rement personnalis\u00e9e \u00e0 partir de vos interactions sociales et de vos propres choix.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-309a241 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"309a241\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-60f6cb3\" data-id=\"60f6cb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3902aad\" data-id=\"3902aad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-931870a elementor-widget elementor-widget-image\" data-id=\"931870a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.28.48-1024x578.png\" class=\"attachment-large size-large wp-image-1633\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.28.48-1024x578.png 1024w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.28.48-300x169.png 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.28.48-768x433.png 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.28.48-1536x867.png 1536w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.28.48-2048x1156.png 2048w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.28.48-360x203.png 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a7a303f\" data-id=\"a7a303f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf15675 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf15675\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c96f06\" data-id=\"5c96f06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60eef61 elementor-widget elementor-widget-spacer\" data-id=\"60eef61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771ad2e elementor-widget elementor-widget-image\" data-id=\"771ad2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"360\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.53.51-555x360.png\" class=\"attachment-saxon-blog-thumb-grid size-saxon-blog-thumb-grid wp-image-1623\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ebf8661\" data-id=\"ebf8661\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef4f1c6 elementor-widget elementor-widget-heading\" data-id=\"ef4f1c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. La d\u00e9couverte<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdb7d4 elementor-widget elementor-widget-text-editor\" data-id=\"7cdb7d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La couche relative \u00e0 la d\u00e9couverte concerne directement les m\u00e9thodes <\/span><b>\u201cpush\u201d <\/b><span style=\"font-weight: 400;\">and <\/span><b>\u201cpull\u201d <\/b><span style=\"font-weight: 400;\">de la communication et du marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De nombreuses et grandes entreprises proposant un vaste \u00e9cosyst\u00e8me aux utilisateurs et de nouvelles exp\u00e9riences, les utilisateurs vont \u00eatre \u00e0 la fois dans une recherche active d\u2019informations ou d\u2019exp\u00e9riences <\/span><b>(pull)<\/b><span style=\"font-weight: 400;\"> ou ces derni\u00e8res leurs seront directement propos\u00e9es en tenant compte de leur profil et envies, sans recherche sp\u00e9cifiques de sa part <\/span><b>(push).\u00a0<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a792b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a792b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32dbee0\" data-id=\"32dbee0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1533b73 elementor-widget elementor-widget-heading\" data-id=\"1533b73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Une \u00e9conomie des cr\u00e9ateurs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcef88 elementor-widget elementor-widget-text-editor\" data-id=\"8fcef88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La cr\u00e9ation d\u2019un tel univers va irr\u00e9m\u00e9diablement faire \u00e9merger de <strong>nouveaux talents<\/strong> qui s\u2019ajouteront \u00e0 ceux d\u00e9j\u00e0 en devenir.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Non seulement les <strong>exp\u00e9riences <\/strong>du metaverse deviennent de plus en plus<strong> immersives et originales<\/strong>, mais le nombre de cr\u00e9ateurs qui les fabriquent augmente de mani\u00e8re exponentielle, cr\u00e9ant ainsi une v\u00e9ritable et nouvelle \u00e9conomie de cr\u00e9ateurs.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-150c8d7\" data-id=\"150c8d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6df791 elementor-widget elementor-widget-spacer\" data-id=\"c6df791\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6542b1d elementor-widget elementor-widget-image\" data-id=\"6542b1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"360\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.54.32-555x360.png\" class=\"attachment-saxon-blog-thumb-grid size-saxon-blog-thumb-grid wp-image-1620\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b02b62d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b02b62d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2cc25d\" data-id=\"c2cc25d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d39816 elementor-widget elementor-widget-spacer\" data-id=\"7d39816\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e329239 elementor-widget elementor-widget-image\" data-id=\"e329239\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"360\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.54.10-555x360.png\" class=\"attachment-saxon-blog-thumb-grid size-saxon-blog-thumb-grid wp-image-1624\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d10a9d\" data-id=\"9d10a9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff95f5 elementor-widget elementor-widget-heading\" data-id=\"1ff95f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. L'informatique spatial<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98b462 elementor-widget elementor-widget-text-editor\" data-id=\"d98b462\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette notion \u00e9voque un <strong>calcul entre hybride r\u00e9el\/virtuel<\/strong> qui \u00e9rode les barri\u00e8res entre le monde physique et le monde id\u00e9al.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans la mesure du possible, la machine dans l\u2019espace et l\u2019espace dans la machine doivent pouvoir se confondre afin d\u2019entrer et manipuler des espaces 3D et d\u2019augmenter le monde r\u00e9el avec plus d\u2019informations et d\u2019exp\u00e9riences.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64857c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64857c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46136eb\" data-id=\"46136eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a6823 elementor-widget elementor-widget-heading\" data-id=\"a6a6823\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. D\u00e9centralisation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cadde elementor-widget elementor-widget-text-editor\" data-id=\"81cadde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le m\u00e9tavers ne sera pas contr\u00f4l\u00e9 par une seule et m\u00eame entit\u00e9 mais prendra la forme d\u2019un <strong>syst\u00e8me d\u00e9centralis\u00e9<\/strong> dans un <strong>\u00e9cosyst\u00e8me \u00e9volutif<\/strong> avec des syst\u00e8mes de commerce \u00e0 <em>intelligence artificielle<\/em>. <\/span><\/p><p><span style=\"font-weight: 400;\">Il pourra \u00e0 l\u2019aide d\u2019une adresse IP par exemple, vous reconna\u00eetre et vous associer \u00e0 un nom sans avoir \u00e0 saisir de code o\u00f9 que vous souhaitiez aller en ligne.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2172040\" data-id=\"2172040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3913252 elementor-widget elementor-widget-spacer\" data-id=\"3913252\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4f0c3 elementor-widget elementor-widget-image\" data-id=\"8e4f0c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.29.08-1024x684.png\" class=\"attachment-large size-large wp-image-1632\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.29.08-1024x684.png 1024w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.29.08-300x200.png 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.29.08-768x513.png 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.29.08-1536x1026.png 1536w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.29.08-2048x1368.png 2048w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.29.08-360x240.png 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b2671c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b2671c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b7b6f1\" data-id=\"6b7b6f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede345e elementor-widget elementor-widget-spacer\" data-id=\"ede345e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad6151 elementor-widget elementor-widget-image\" data-id=\"dad6151\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"360\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-11.32.12-555x360.png\" class=\"attachment-saxon-blog-thumb-grid size-saxon-blog-thumb-grid wp-image-1634\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a40c29\" data-id=\"1a40c29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ef71ab elementor-widget elementor-widget-heading\" data-id=\"4ef71ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. L'interface humaine<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb9c4f elementor-widget elementor-widget-text-editor\" data-id=\"bbb9c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les appareils informatiques se rapprochent au plus proche de nous jusqu\u2019\u00e0 ne faire plus qu\u2019un.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les <em>accessoires<\/em> \u00e9voluent afin de nous accompagner, les t\u00e9l\u00e9phones portables deviennent de v\u00e9ritables ordinateurs int\u00e9gr\u00e9s, et de nombreuses technologies se d\u00e9veloppent afin de nous \u00e9quiper dans ce monde virtuel et faire de nous de <strong>v\u00e9ritables cyborgs<\/strong> aux capacit\u00e9s physiques d\u00e9cupl\u00e9es par des \u00e9l\u00e9ments m\u00e9caniques et \u00e9lectroniques.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa8c1e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa8c1e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e50728\" data-id=\"6e50728\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5bbb30 elementor-widget elementor-widget-heading\" data-id=\"b5bbb30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. L'infrastructure<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd6a60 elementor-widget elementor-widget-text-editor\" data-id=\"9cd6a60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La couche d&rsquo;infrastructure comprend <strong>la technologie qui active nos appareils, les connecte au r\u00e9seau et fournit du contenu.<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\"><em>Les r\u00e9seaux 5G<\/em> permettront d\u2019am\u00e9liorer consid\u00e9rablement la bande passante tout en r\u00e9duisant la contention et la latence du r\u00e9seau. Puis, plus tard, la 6G augmentera les vitesses d&rsquo;un autre ordre de grandeur.<\/span><\/p><p><span style=\"font-weight: 400;\">Les appareils ne vont cesser d\u2019accro\u00eetre en termes de <strong>performances<\/strong> et de se <strong>miniaturisation<\/strong> afin de proposer de prochaines g\u00e9n\u00e9rations d&rsquo;appareils mobiles, des lunettes intelligentes et des dispositifs portables, des batteries compactes, durables, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vous trouverez juste ici un <em>listing<\/em> des entreprises qui se positionnent d\u00e9j\u00e0 sur ces diff\u00e9rentes strates du m\u00e9tavers afin de pouvoir \u00e9tudier leur offre et leur positionnement:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ded05f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ded05f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-b37aa7e\" data-id=\"b37aa7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-473ee85\" data-id=\"473ee85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-022a43b elementor-widget elementor-widget-image\" data-id=\"022a43b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"441\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.19.13.png\" class=\"attachment-large size-large wp-image-1610\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.19.13.png 786w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.19.13-300x168.png 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.19.13-768x431.png 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Capture-d\u2019e\u0301cran-2022-02-02-a\u0300-10.19.13-360x202.png 360w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6f72f elementor-widget elementor-widget-text-editor\" data-id=\"2e6f72f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Source : Digitalmate.com<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ffec501\" data-id=\"ffec501\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f90c94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f90c94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3be2de\" data-id=\"b3be2de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6ee30 elementor-widget elementor-widget-heading\" data-id=\"bc6ee30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le mot de la fin...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fff7fcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fff7fcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c1d5e0\" data-id=\"7c1d5e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-702756d elementor-widget elementor-widget-text-editor\" data-id=\"702756d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <\/span><b>metaverse, <\/b><span style=\"font-weight: 400;\">cet espace num\u00e9rique qui se superpose \u00e0 la r\u00e9alit\u00e9 physique et \u00e9tait encore m\u00e9connu il y a quelques mois de cela.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En tant qu&rsquo;experts du digital, le tournant d\u00e9cisif pris par le groupe Meta (-anciennement Facebook, nldr), ne peut que nous contraindre \u00e0 nous y int\u00e9resser.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le metaverse se d\u00e9veloppe et deviendra majeur d\u2019ici les mois et ann\u00e9es \u00e0 venir, tant dans le domaine professionnel qu&rsquo;\u00e0 l\u2019\u00e9chelle des gouvernements <\/span><i><span style=\"font-weight: 400;\">(le sujet d\u2019un m\u00e9taverse europ\u00e9en \u00e9tant d\u00e9j\u00e0 sur la table).<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dans un <\/span><span style=\"font-weight: 400;\">tout prochain article, <\/span><span style=\"font-weight: 400;\">\u00a0nous vous pr\u00e9senterons tous nos conseils sur la mani\u00e8re dont <\/span><b>se positionner en tant que marque<\/b><span style=\"font-weight: 400;\"> et <\/span><b>se distinguer<\/b><span style=\"font-weight: 400;\"> sur ce tout nouveau monde virtuel.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09090d elementor-widget elementor-widget-image\" data-id=\"d09090d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-1-1024x307.png\" class=\"attachment-large size-large wp-image-1636\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-1-1024x307.png 1024w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-1-300x90.png 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-1-768x230.png 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-1-1536x461.png 1536w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-1-360x108.png 360w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f650dbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f650dbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c2179d\" data-id=\"0c2179d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a129a0b elementor-widget elementor-widget-text-editor\" data-id=\"a129a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-background has-text-align-center\" style=\"background-color: #f1fff5;\">Vous souhaitez <strong>en savoir plus<\/strong> ? <a href=\"https:\/\/www.markson.fr\/team-markson\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019\u00e9quipe Markson<\/a> reste disponible pour \u00e9changer !<\/p><p><!-- \/wp:paragraph --><\/p><p><!-- wp:separator --><\/p><hr class=\"wp-block-separator\" \/><p><!-- \/wp:separator --><\/p><p><!-- wp:paragraph --><\/p><p>R\u00e9dig\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/h%C3%A9lo%C3%AFse-muriot\">H\u00e9lo\u00efse<\/a>, assistante cheffe de projet chez Markson.<\/p><p><!-- \/wp:paragraph --><\/p><p><!-- wp:button {\"borderRadius\":0,\"align\":\"center\",\"className\":\"is-style-fill\"} --><\/p><div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link no-border-radius\" href=\"\/contacter-agence-web-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\">on en discute ENSEMBLE ?<\/a><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entre conf\u00e9rences, articles de presse et actualit\u00e9s, le m\u00e9taverse est au centre de beaucoup de discussions et on est s\u00fbrs que vous ne l\u2019avez pas rat\u00e9 ! Et pour cause, le virage choisi par le&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37,38],"tags":[],"class_list":["post-1660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","category-tendances"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le m\u00e9taverse : quel impact pour le marketing digital ? - Blog Business Better MARKSON B2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markson.fr\/blog-marketing-digital\/le-metaverse-quel-impact-pour-le-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le m\u00e9taverse : quel impact pour le marketing digital ? - Blog Business Better MARKSON B2B\" \/>\n<meta property=\"og:description\" content=\"Entre conf\u00e9rences, articles de presse et actualit\u00e9s, le m\u00e9taverse est au centre de beaucoup de discussions et on est s\u00fbrs que vous ne l\u2019avez pas rat\u00e9 ! 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