{"id":1584,"date":"2022-02-18T11:37:10","date_gmt":"2022-02-18T10:37:10","guid":{"rendered":"https:\/\/www.markson.fr\/blog-marketing-digital\/?p=1584"},"modified":"2022-02-18T11:37:11","modified_gmt":"2022-02-18T10:37:11","slug":"business-et-metaverse-quel-potentiel","status":"publish","type":"post","link":"https:\/\/www.markson.fr\/blog-marketing-digital\/business-et-metaverse-quel-potentiel\/","title":{"rendered":"Business et metaverse : quel potentiel ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1584\" class=\"elementor elementor-1584\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621651d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"621651d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32ed8e2\" data-id=\"32ed8e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb7377 elementor-widget elementor-widget-text-editor\" data-id=\"ecb7377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Dans notre <a href=\"https:\/\/www.markson.fr\/blog-marketing-digital\/le-metaverse-quel-impact-pour-le-marketing-digital\/\">dernier article<\/a>, nous abordions le metaverse et ses \u00e9volutions possibles. Il est \u00e9vident que l\u2019avenir du marketing trouvera sa place dans cet univers virtuel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019\u00e9norme potentiel de cet univers en cr\u00e9ation laisse imaginer <strong>diff\u00e9rentes perspectives de business.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5833621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5833621\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c6cf8f\" data-id=\"3c6cf8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22e7068 elementor-widget elementor-widget-heading\" data-id=\"22e7068\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Comment d\u00e9velopper votre business avec le m\u00e9taverse ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae356e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae356e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f375b13\" data-id=\"f375b13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c680793 elementor-widget elementor-widget-text-editor\" data-id=\"c680793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour d\u00e9velopper sa marque, tous les moyens sont bons, mais la toute premi\u00e8re chose, bien qu\u2019\u00e9vidente est de <strong>se pr\u00e9parer \u00e0 p\u00e9n\u00e9trer ce march\u00e9<\/strong> en \u00e9chafaudant et pr\u00e9parant d\u00e9j\u00e0 son offre, on vous donne ici quelques id\u00e9es :\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 des placements de produit pendant des \u00e9v\u00e8nements<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 des propositions d\u2019exp\u00e9riences uniques, originales et immersives<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 des produits et services virtuels \u00e0 consommation imm\u00e9diate, plus tard ou dont l\u2019utilisation peut m\u00eame \u00eatre transpos\u00e9e au monde r\u00e9el<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 offrir par le biais de la r\u00e9alit\u00e9 virtuelle la possibilit\u00e9 d\u2019essayer des produits chez soi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 achat de panneaux publicitaires sur l\u2019espace virtuel<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 mis en place de boutique ou cr\u00e9ation de centres commerciaux virtuels<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 proposer des espaces de travail et de rencontre virtuels<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49\u00a0 Investissement dans l\u2019immobilier virtuel et sa revente, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-950f31d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"950f31d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22d356b\" data-id=\"22d356b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-145b400 elementor-widget elementor-widget-spacer\" data-id=\"145b400\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75153f0 elementor-widget elementor-widget-text-editor\" data-id=\"75153f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parmi les exemples existants, nous pouvons penser \u00e0 la marque<\/span> <b>Longchamp <\/b><span style=\"font-weight: 400;\">qui a r\u00e9alis\u00e9 <\/span><b>un partenariat avec Pokemon Go<\/b><span style=\"font-weight: 400;\"> proposait des sacs personnalis\u00e9s en \u00e9dition limit\u00e9e disponibles pour les avatars dans la boutique du jeu, mais aussi en offrant la possibilit\u00e9 de les commander dans la vie r\u00e9elle sur leur site internet.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a4a485\" data-id=\"9a4a485\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd0b30 elementor-widget elementor-widget-image\" data-id=\"fcd0b30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"216\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/pokemon-news.jpeg\" class=\"attachment-large size-large wp-image-1666\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/pokemon-news.jpeg 364w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/pokemon-news-300x178.jpeg 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/pokemon-news-360x214.jpeg 360w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1ff7db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1ff7db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c00f31\" data-id=\"9c00f31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-634ddca elementor-widget elementor-widget-spacer\" data-id=\"634ddca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbe57d elementor-widget elementor-widget-image\" data-id=\"2bbe57d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/quand-ikea-s-amuse-a-recreer-son-catalogue-avec-des-personnages-d-animal-crossing_1-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-1670\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/quand-ikea-s-amuse-a-recreer-son-catalogue-avec-des-personnages-d-animal-crossing_1-300x300.jpeg 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/quand-ikea-s-amuse-a-recreer-son-catalogue-avec-des-personnages-d-animal-crossing_1-150x150.jpeg 150w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/quand-ikea-s-amuse-a-recreer-son-catalogue-avec-des-personnages-d-animal-crossing_1-360x360.jpeg 360w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/quand-ikea-s-amuse-a-recreer-son-catalogue-avec-des-personnages-d-animal-crossing_1.jpeg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42b3047\" data-id=\"42b3047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6b1bd6 elementor-widget elementor-widget-spacer\" data-id=\"c6b1bd6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e476e8c elementor-widget elementor-widget-text-editor\" data-id=\"e476e8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le jeu <\/span><b>Animal Crossing<\/b><span style=\"font-weight: 400;\"> avait \u00e9galement permis \u00e0 <\/span><b>Ikea de r\u00e9aliser tout un catalogue de meubles<\/b><span style=\"font-weight: 400;\"> ou bien encore \u00e0 <\/span><b>la cha\u00eene de fast-food KFC de cr\u00e9er son propre restaurant virtuel.\u00a0<\/b><\/p>\n<p><br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44eda7 elementor-widget elementor-widget-image\" data-id=\"b44eda7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/te\u0301le\u0301chargement.jpeg\" class=\"attachment-saxon-blog-thumb-masonry size-saxon-blog-thumb-masonry wp-image-1672\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3107ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3107ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74d11c6\" data-id=\"74d11c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b11f39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b11f39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e12611b\" data-id=\"e12611b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36daefe elementor-widget elementor-widget-spacer\" data-id=\"36daefe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3352151 elementor-widget elementor-widget-text-editor\" data-id=\"3352151\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ou encore la marque Nike qui propose des<\/span> <b>baskets virtuelles de RTFKT.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-181f194\" data-id=\"181f194\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3470208 elementor-widget elementor-widget-image\" data-id=\"3470208\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"396\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/rtfkt.jpeg\" class=\"attachment-large size-large wp-image-1671\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/rtfkt.jpeg 704w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/rtfkt-300x169.jpeg 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/rtfkt-360x203.jpeg 360w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754b754 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"754b754\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01832e9\" data-id=\"01832e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9290b7f elementor-widget elementor-widget-text-editor\" data-id=\"9290b7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les id\u00e9es pour se r\u00e9inventer ne manquent pas et permettent justement de pouvoir partir d\u2019une <strong>toile vierge<\/strong> pour concevoir les choses librement et \u00e0 sa mani\u00e8re.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attention cependant \u00e0 bien garder \u00e0 l\u2019esprit que <strong>dans un monde virtuel, les modes de fonctionnement et les r\u00e8gles changent, \u00e0 l\u2019image des personnes.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, les utilisateurs et consommateurs qui cr\u00e9ent leur <em>avatar<\/em>, inventent un personnage qu\u2019ils fa\u00e7onnent physiquement selon leurs envies, de m\u00eame qu\u2019en leur conf\u00e9rant une personnalit\u00e9 qui pourra \u00eatre diff\u00e9rente de celle du monde r\u00e9el.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, il sera primordial de bien <strong>identifier ses cibles<\/strong>, comprendre les enjeux et le comportement de ces personnages virtuels afin d\u2019orienter son discours pour pouvoir proposer les biens et services les plus adapt\u00e9s et aux bonnes personnes.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b><i>Concernant le metaverse publicitaire\u2026<\/i><\/b><\/p>\n<br \/>\n<p><span style=\"font-weight: 400;\">Metaverse Avenue<\/span> <span style=\"font-weight: 400;\">est le premier m\u00e9taverse publicitaire au monde bas\u00e9 sur le NFT qui sera aliment\u00e9 par des jetons non fongibles (NFT). La soci\u00e9t\u00e9 a publi\u00e9 derni\u00e8rement les d\u00e9tails de sa pr\u00e9sente de jetons dont la mise en ligne est pr\u00e9vue le 26 janvier 2022.\u00a0\u00a0<\/span><\/p>\n<br \/>\n<p><span style=\"font-weight: 400;\">Les participants int\u00e9ress\u00e9s doivent rejoindre une liste blanche dont les informations sont communiqu\u00e9es sur le projet Discord plate-forme pour la pr\u00e9sente, le nombre de places disponibles \u00e9tant limit\u00e9.\u00a0<\/span><\/p>\n<br \/>\n<p><span style=\"font-weight: 400;\">Plus globalement, chaque panneau d\u2019affichage de l\u2019\u00e9cosyst\u00e8me Metaverse Avenue est compos\u00e9 d\u2019un nombre sp\u00e9cifique de blocs correspondants \u00e0 des tailles de zones de panneau d\u2019affichage. Un NFT \u00e9quivaut \u00e0 un bloc.\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7883dd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7883dd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-061ee34\" data-id=\"061ee34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab05a8 elementor-widget elementor-widget-heading\" data-id=\"4ab05a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De nouvelles opportunit\u00e9s de communication et de consommation\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d899bd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d899bd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-958cb15\" data-id=\"958cb15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10064ab elementor-widget elementor-widget-text-editor\" data-id=\"10064ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avec l\u2019apparition du metaverse, les marques doivent revoir leur strat\u00e9gie de communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans un m\u00e9tavers, le consommateur n\u2019est plus une personne physique mais devient une personne virtuelle par la cr\u00e9ation d\u2019un avatar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon <\/span><b>Cathy Hackl,<\/b><span style=\"font-weight: 400;\"> sp\u00e9cialiste am\u00e9ricaine et experte du m\u00e9taverse, un nouveau mod\u00e8le de communication doit \u00eatre envisag\u00e9 : <\/span><b>le \u201cD2A\u201d (Direct to Avatar).\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Les avatars deviennent les acteurs du m\u00e9taverse et sont de plus en plus r\u00e9alistes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mani\u00e8res de communiquer doivent donc \u00eatre adapt\u00e9es pour correspondre \u00e0 la fois aux diverses personnalit\u00e9s, mais aussi aux envies dans une dimension enti\u00e8rement nouvelle.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-070cc94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"070cc94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c727217\" data-id=\"c727217\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-843f8b4 elementor-widget elementor-widget-heading\" data-id=\"843f8b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment cr\u00e9er des exp\u00e9riences m\u00e9morables ? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb47e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb47e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-46e701e\" data-id=\"46e701e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-da2d5d6\" data-id=\"da2d5d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0573d33 elementor-widget elementor-widget-image\" data-id=\"0573d33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/lucrezia-carnelos-IMUwe-p1yqs-unsplash-1024x768.jpg\" class=\"attachment-large size-large wp-image-1683\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/lucrezia-carnelos-IMUwe-p1yqs-unsplash-1024x768.jpg 1024w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/lucrezia-carnelos-IMUwe-p1yqs-unsplash-300x225.jpg 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/lucrezia-carnelos-IMUwe-p1yqs-unsplash-768x576.jpg 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/lucrezia-carnelos-IMUwe-p1yqs-unsplash-1536x1152.jpg 1536w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/lucrezia-carnelos-IMUwe-p1yqs-unsplash-2048x1536.jpg 2048w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/lucrezia-carnelos-IMUwe-p1yqs-unsplash-360x270.jpg 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-f473d8d\" data-id=\"f473d8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a566c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a566c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87e25cc\" data-id=\"87e25cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccadf26 elementor-widget elementor-widget-text-editor\" data-id=\"ccadf26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Afin de travailler plus amplement le sujet, nous vous proposons de red\u00e9couvrir notre article <\/span><a href=\"https:\/\/www.markson.fr\/blog-marketing-digital\/ce-que-veulent-les-consommateurs-des-experiences-et-de-belles-histoires\/\"><b>\u201cLes consommateurs veulent des exp\u00e9riences et de belles histoires\u201d<\/b><\/a><\/p>\n<p>Vous y trouverez de nombreux conseils sur comment cr\u00e9er des exp\u00e9riences m\u00e9morables et uniques, \u00e0 votre image.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f238a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f238a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-498505f\" data-id=\"498505f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b834c67 elementor-widget elementor-widget-heading\" data-id=\"b834c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les probl\u00e9matiques inh\u00e9rentes au metaverse<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f0eaca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f0eaca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59beff6\" data-id=\"59beff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac8a2eb elementor-widget elementor-widget-text-editor\" data-id=\"ac8a2eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Malgr\u00e9 tout l\u2019attrait que suscite le m\u00e9tavers, certaines probl\u00e9matiques non n\u00e9gligeables sont \u00e0 prendre en consid\u00e9ration afin d\u2019adapter au mieux sa strat\u00e9gie et sa communication :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf49400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf49400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d76d5\" data-id=\"43d76d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a3bd20 elementor-widget elementor-widget-heading\" data-id=\"0a3bd20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dimension \u00e9conomique et sociale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665b7af elementor-widget elementor-widget-text-editor\" data-id=\"665b7af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Attention, parmi les probl\u00e9matiques qui se posent avec le<\/span> <span style=\"font-weight: 400;\">m\u00e9taverse et la digitalisation du monde, est la reproduction au sein du monde virtuel des <\/span><b>conflits et enjeux du monde r\u00e9el.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Au <\/span><b>niveau \u00e9conomique<\/b><span style=\"font-weight: 400;\">, les entreprises devront allouer une partie de leur budget \u00e0 ce segment grandissant o\u00f9 la concurrence commence d\u00e9j\u00e0 \u00e0 cro\u00eetre, notamment avec l\u2019intervention de grandes entreprises, ce qui peut repr\u00e9senter un frein pour beaucoup de petites et moyennes entreprises pour se faire conna\u00eetre.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0574890 elementor-widget elementor-widget-heading\" data-id=\"0574890\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dimension psychologique <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea8360 elementor-widget elementor-widget-text-editor\" data-id=\"1ea8360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le m\u00e9taverse fait controverse par les <\/span><b>notions d\u2019isolement <\/b><span style=\"font-weight: 400;\">et de <\/span><b>perte de contact r\u00e9el <\/b><span style=\"font-weight: 400;\">et<\/span><b> d&rsquo;interactions sociales<\/b><span style=\"font-weight: 400;\"> qu\u2019il induit, une probl\u00e9matique \u00e0 laquelle beaucoup d\u2019entreprises devront faire face dans les ann\u00e9es \u00e0 venir.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ecd85 elementor-widget elementor-widget-heading\" data-id=\"f2ecd85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Question de vie priv\u00e9e<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329f3f8 elementor-widget elementor-widget-text-editor\" data-id=\"329f3f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avec l\u2019investissement massif des GAFAM dans le m\u00e9tavers, on ne peut que discuter d\u2019une \u00e9ventuelle <\/span><b>\u00e9tendue de leur contr\u00f4le sur la vie des utilisateurs <\/b><span style=\"font-weight: 400;\">et des <\/span><b>potentiels dangers <\/b><span style=\"font-weight: 400;\">en termes de <\/span><b>donn\u00e9es personnelles et de vie priv\u00e9e.\u00a0<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe0b85 elementor-widget elementor-widget-heading\" data-id=\"9fe0b85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Question d\u2019\u00e9cologie\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d558545 elementor-widget elementor-widget-text-editor\" data-id=\"d558545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le m\u00e9tavers suscite des <\/span><b>questions \u00e9cologiques <\/b><span style=\"font-weight: 400;\">auxquelles les r\u00e9ponses ne sont pas ou peu claires \u00e0 ce jour : <\/span><b>o\u00f9 stocker les serveurs<\/b><span style=\"font-weight: 400;\"> d\u2019un tel monde alternatif, comment <\/span><b>produire les appareils virtuels<\/b><span style=\"font-weight: 400;\"> permettant de se connecter \u00e0 ce \u00ab metaverse \u00bb, etc.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e29a3f elementor-widget elementor-widget-heading\" data-id=\"6e29a3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept du B2B et B2C\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c0bee elementor-widget elementor-widget-text-editor\" data-id=\"f6c0bee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le concept du B2B et B2C compte peu dans le m\u00e9tavers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alors m\u00eame que la pand\u00e9mie a permis une <strong>confusion entre lieu de travail et lieu de vie personnel<\/strong>, la distinction entre les deux tend \u00e0 se brouiller elle-aussi sur cette sph\u00e8re virtuelle qu\u2019est le metavers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f90c94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f90c94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3be2de\" data-id=\"b3be2de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc6ee30 elementor-widget elementor-widget-heading\" data-id=\"bc6ee30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour aller plus loin...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fff7fcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fff7fcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c1d5e0\" data-id=\"7c1d5e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-702756d elementor-widget elementor-widget-text-editor\" data-id=\"702756d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Filmographie :<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Ready Player One <\/b><span style=\"font-weight: 400;\">de Steven Spielberg. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sorti en 2018, ce film de science-fiction \u00e9voquait d\u00e9j\u00e0 le concept du m\u00e9taverse et d\u2019un univers enti\u00e8rement virtuel appel\u00e9 <\/span><b>\u201cl&rsquo;oasis\u00a0\u00bb <\/b><span style=\"font-weight: 400;\">o\u00f9 notre double physique pouvait se retrouver dans cet univers par internet et \u00e0 l\u2019aide de casques \u00e0 r\u00e9alit\u00e9 virtuelle. Cet univers permettant aux personnages de faire ce qu\u2019ils veulent et de devenir ce qu\u2019ils veulent, \u00e0 tel point qu\u2019ils souhaitent y rester pour garder l\u2019image qu\u2019ils se sont fa\u00e7onn\u00e9e, tandis que le gouvernement voit ici de potentiels dangers et un contr\u00f4le \u00e0 \u00e9tablir.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Bibliographie : <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le metaverse est un concept originaire du roman de science-fiction Snow Crash de Neal Stephenson publi\u00e9 en 1992 (consid\u00e9r\u00e9e comme la p\u00e9riode d\u2019avant l\u2019essor fulgurant de l\u2019internet) <\/span><span style=\"font-weight: 400;\">o\u00f9 le monde aurait \u00e9volu\u00e9 vers une<\/span><b> connexion intrins\u00e8que<\/b><span style=\"font-weight: 400;\"> entre <\/span><b>plan virtuel <\/b><span style=\"font-weight: 400;\">et <\/span><b>plan physique<\/b> <span style=\"font-weight: 400;\">et o\u00f9 le code informatique devient un pouvoir l\u00e9gislatif, \u00e0 l\u2019instar de Matrix.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09090d elementor-widget elementor-widget-image\" data-id=\"d09090d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-2-1024x307.png\" class=\"attachment-large size-large wp-image-1676\" alt=\"\" srcset=\"https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-2-1024x307.png 1024w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-2-300x90.png 300w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-2-768x230.png 768w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-2-1536x461.png 1536w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-2-360x108.png 360w, https:\/\/www.markson.fr\/blog-marketing-digital\/wp-content\/uploads\/2022\/02\/Metaverse_quotes-2.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f650dbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f650dbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c2179d\" data-id=\"0c2179d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a129a0b elementor-widget elementor-widget-text-editor\" data-id=\"a129a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-background has-text-align-center\" style=\"background-color: #f1fff5;\">Vous souhaitez <strong>en savoir plus<\/strong> ? <a href=\"https:\/\/www.markson.fr\/team-markson\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019\u00e9quipe Markson<\/a> reste disponible pour \u00e9changer !<\/p><p><!-- \/wp:paragraph --><\/p><p><!-- wp:separator --><\/p><hr class=\"wp-block-separator\" \/><p><!-- \/wp:separator --><\/p><p><!-- wp:paragraph --><\/p><p>R\u00e9dig\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/h%C3%A9lo%C3%AFse-muriot\">H\u00e9lo\u00efse<\/a>, assistante cheffe de projet chez Markson.<\/p><p><!-- \/wp:paragraph --><\/p><p><!-- wp:button {\"borderRadius\":0,\"align\":\"center\",\"className\":\"is-style-fill\"} --><\/p><div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link no-border-radius\" href=\"\/contacter-agence-web-annecy\/\" target=\"_blank\" rel=\"noreferrer noopener\">on en discute ENSEMBLE ?<\/a><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e52ef1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e52ef1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8e677\" data-id=\"bd8e677\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7d36ae elementor-widget elementor-widget-spacer\" data-id=\"a7d36ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans notre dernier article, nous abordions le metaverse et ses \u00e9volutions possibles. Il est \u00e9vident que l\u2019avenir du marketing trouvera sa place dans cet univers virtuel. L\u2019\u00e9norme potentiel de cet univers en cr\u00e9ation laisse imaginer&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37,29,38],"tags":[],"class_list":["post-1584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","category-strategie","category-tendances"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business et metaverse : quel potentiel ? - Blog Business Better MARKSON B2B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markson.fr\/blog-marketing-digital\/business-et-metaverse-quel-potentiel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business et metaverse : quel potentiel ? - Blog Business Better MARKSON B2B\" \/>\n<meta property=\"og:description\" content=\"Dans notre dernier article, nous abordions le metaverse et ses \u00e9volutions possibles. 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